Meta × Beehiiv — Live Performance Dashboard
A Media Operator
GM: AUBREE CLARK
UPDATED —
ACCT act_1174199551069759
Data freshness
Meta Ads (Graph API) — awaiting pull
Beehiiv — awaiting API key
Date range
→
Spend
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Impressions
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Unique outb. clicks
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Leads
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Emails sent
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NO DATA LOADED
Scope — active TFM Campaign (our DCT creatives only). Paused legacy campaigns excluded.
01
Meta Ads
Meta Graph API · DCT campaignSpend
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Awaiting pull
CPL / CPA
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Cost per lead
CVR
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Sign-ups ÷ unique outbound clicks
CPM
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Cost / 1,000 impr.
Spend vs CPL
Spend vs CPM
Spend vs CTR
Spend vs CVR
02
Beehiiv
L30D Beehiiv API · expand[]=stats · rolling 30 daysSubscriber-quality, two panels (Noreen's method): subscribers acquired via Facebook Ads (utm_source = facebookads) vs the Overall list, over the rolling 30-day window ending at the selected end date. Independent of the main date filter.
Overall list all acquisition sources
Open rate
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Click-through rate
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Inactive %
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Subscribers
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Open rate = avg of subscriber open rates · CTR = total clicks ÷ sent (matches Noreen's report). Inactive % = API subscriber-status share; Noreen's "inactives %" is a separate Beehiiv metric and may differ ~1–2pt.
Overall list — Open rate trend
Overall list — CTR trend
03
Sub Count Check
Beehiiv subscriptions API × Meta · ESP vs Meta reportingAnalytics check — ESP-attributed sign-ups (Beehiiv UTM) vs Meta-reported sign-ups for the selected range. AMO paid sources: facebookads + ig.
04
Daily Performance
Meta Graph API · day by day↓ Scroll inside the table for every day · newest first · TOTAL row stays pinned at the bottom
05
Creatives
Meta Graph API
Each bar = one day · height & color = CPL (cost per sign-up) · full red = spent, 0 sign-ups · gap = not live
low → high CPL (lower = better)
· click a thumbnail to enlarge
· ESP Subs = Beehiiv-attributed (UTM) · v2 ads share the original ad's UTM
the feed media · Internal use only
SHELL — FILL DAILY[] IN SOURCE